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How COBO Group Improved B2B Sales Effectiveness With Digitization

Watch the webinar
Watch the webinar

PUBLISHED: 11 December 2020

DURATION: 60 min


Customers today are expecting tailored, seamless experiences at every stage of their buying journey: being able to offer such experiences to clients is a priority for companies to stay competitive, in B2B scenarios too. Along with improved Customer Experience, innovating sales processes leads to several further advantages - such as  optimized product management, increased efficiency and reduced order management costs.

Watch the webinar to learn how C.O.B.O. Group, leading Company in the Design and Supply of Complete System Solutions and Components for the Automotive and Off-Highway Industries, boosted its omnichannel presence and increased sales by digitizing processes with a new B2B eCommerce solution based on SAP Commerce Cloud. 

Hear directly from Andrea Salvati, Chief Sales Officer and Angelo Paris, Chief Processes Officer at C.O.B.O. how the company approached their sales digital transformation journey, from challenges to tangible results: a customer testimonial you surely don’t want to miss!


  • C.O.B.O.’s story: discover the challenges and reasons why the company decided to embark in a digital transformation journey and innovate their sales processes
  • Why SAP Commerce Cloud? The advantages of a SaaS solution on Public Cloud for companies seeking to innovate their B2B sales effectiveness
  • Live Demo: see C.O.B.O.’s new eCommerce in action on the main business scenarios and learn about the benefits and tangible results obtained with the new solution
  • Overview of the approach and methodology used to successfully manage a B2B eCommerce project

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