DIGITAL EVENT |  December 1st, 2020 - 4.30 pm

Digital Event |  December 1st, 2020 - 4.30 pm


Customers today are expecting tailored, seamless experiences at every stage of their buying journey: being able to offer such experiences to clients is a priority for companies to stay competitive, in B2B scenarios too. Along with improved Customer Experience, innovating sales processes leads to several further advantages - such as  optimized product management, increased efficiency and reduced order management costs.

Join our digital event to learn how C.O.B.O. Group, leading Company in the Design and Supply of Complete System Solutions and Components for the Automotive and Off-Highway Industries, boosted its omnichannel presence and increased sales by digitizing processes with a new B2B eCommerce solution. 

Hear directly from Andrea Salvati, Chief Sales Officer and Angelo Paris, Chief Processes Officer at C.O.B.O. how the company approached their sales digital transformation journey, from challenges to tangible results: a live customer testimonial you surely don’t want to miss!



Cobo logo


Join us to discover C.O.B.O.’s experience

C.O.B.O. wanted to improve its sales aftermarket and distribution sales channel, while offering their customers a completely new purchasing experience.

With their new B2B eCommerce platform based on SAP Commerce Cloud, they can now seamlessly support the sales process, while ensuring a highly professional digital experience in continuity with ordinary business operations.

C.O.B.O. has been able to improve the time to market by bringing a high conversion rate of order confirmations and guarantee a correct mix between product quality, pre and post sales services and ad-hoc purchase methods for both single end customers and sales agents - with the ultimate result of offering a unique and customized touch point to its customers.

In this webinar you will learn

C.O.B.O.’s story: discover the challenges and reasons why the company decided to embark in a digital transformation journey and innovate their sales processes

Why SAP Commerce Cloud? The advantages of a SaaS solution on Public Cloud for companies seeking to innovate their B2B sales effectiveness

Live Demo: see C.O.B.O.’s new eCommerce in action on the main business scenarios and learn about the benefits and tangible results obtained with the new solution

Overview of the approach and methodology used to successfully manage a B2B eCommerce project



Stefano Oddone

Corporate Marketing & Communication Director Techedge

angelo paris processes officer cobo group

Angelo Paris

Chief Processes Officer C.O.B.O. Group

andrea salvati chief sales officer cobo

Andrea Salvati

Chief Sales Officer C.O.B.O. Group

Elvira Pennisi

Elvira Pennisi di Floristella

Senior Consultant Techedge

Save your seat!