THE DIGITAL MARKETING CHALLENGE
A practical guide to embark on your digital marketing project

Challenges of Marketing Departments

As the digital marketing scenario continues to evolve, marketing departments are facing a complex environment: the rise of new business models, an increased focus on data and privacy, a growing legal pressure are forcing them to rethink their entire marketing strategy.

The main challenge for experience-driven enterprises becomes to leverage on a structured approach to think, drive and execute their strategy, generating sustainable business results. A digital marketing solution allows to pursue goals faster and effectively - but the implementation journey needs a careful approach.

In this ebook we propose a simple, 3-steps approach to define the foundation of a long-lasting digital marketing projects, providing concrete tips to help you design and implement your digital marketing scenario.

IN THIS EBOOK YOU WILL FIND: 

  • An overview of Digital Marketing Solutions: discover the difference between Marketing Automation and Customer Intelligence & Journey Mapping solutions. 
  • 3 steps to define an effective foundation scenario: common pitfalls to avoid and best practices for a correct definition of a customer data model and related customer journeys and marketing actions.
  • Which platform is best for your business? The key elements you should consider when selecting a digital marketing solution that will truly fits your needs. 
  • A structured 3-phase methodology to design your marketing solution and ensure your project's success.

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Digital Marketing Solutions

Who's the Author

Alessandro Lavazzi

Alessandro Lavazzi

Customer Experience Practice Director

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