As the digital marketing scenario continues to evolve, marketing departments are facing a complex environment: the rise of new business models, an increased focus on data and privacy, a growing legal pressure are forcing them to rethink their entire marketing strategy.
The main challenge for experience-driven enterprises becomes to leverage on a structured approach to think, drive and execute their strategy, generating sustainable business results. A digital marketing solution allows to pursue goals faster and effectively - but the implementation journey needs a careful approach.
In this ebook we propose a simple, 3-steps approach to define the foundation of a long-lasting digital marketing projects, providing concrete tips to help you design and implement your digital marketing scenario.
IN THIS EBOOK YOU WILL FIND: