The Digital Transformation has opened the door to new Paradigms: from push to pull, from outbound to inbound, from sales cycles to customer journey.
This causes the marketing and sales organizations to face new challenges and learn new skills: listen, understand, evaluate, communicate, influence and react in real-time by navigating huge amounts of information.
Customer Insight is no longer an option, it is a requirement for making effective decisions. Organizations need to define a strategy and execute it by leveraging the right technology to transform data into insights to make data driven decisions.
It is important to have a strong interdisciplinary methodology which ensures technology readiness within the organization, however, technology alone is not enough.
This is where Techedge comes into play, working with our customers to help their organizations and technologies exceed their business needs.
Customers expect a unique experience from the brands they love and while Digital Signage enhances Customer Engagement, it also helps retailers to manage their relevant instore contents more simply and increase opportunities for cross-selling.
In this blog, we explain why Digital Signage is a valuable and convenient tool when it comes to ensuring a consistent brand experience.
In May 2016, the European Parliament approved the so called “General Data Protection Regulation” (GDPR) the General Data protecetion regulation changes the puzzle of laws that currently define the European Union, raising issues of compliance for nearly all companies who manage data of EU citizens.
Find out if the GDPR impacts you, and discover the simple steps you can take to be prepared.
Despite the fact that it does not have a physical front, your digital store is a store nonetheless.
When assessing what works and what does not, it is key to imagine how the most common issues in a digital store would compare in a physical store.
It doesn’t take long to learn why many organizations are dissatisfied with the performance of their Marketing Automation investments. There are less than 10 key reasons seen over and over again.
In this series, the most common reasons for which companies fail to get returns out of their Marketing Automation are addressed.
The complex project with tight deadlines was completed in record time - Read the customer service case study to discover how.
Discover how we helped our client improve customer trade promotion management and increased their capacity and ability to monitor and control promotion in real time.
Sergio is a Partner and the Director of the Customer Engagement Practice at Techedge.
He is a world leading expert with over 25 years of experience in Enterprise Solutions with a particular focus in the SAP Business Suite, of which he has an intimate knowledge both at the technology and process level.
He is an expert in custom development, systems integration, large scale upgrades, collaboration processes, business process management and user experience. His work has been recognized at an international level and in 2007, he was elected by the SAP community network to become an SAP Mentor; a role that he fulfilled for four years before moving into alumni status.
Sergio has delivered exceptional results to several multinational clients around the world, leveraging new technologies and a deep knowledge of business processes.
Prior to joining Techedge in 2006, Sergio worked as a consultant for Realtech, a product manager for SAP and as an engineer with IBM.
Alessandro has more than 10 years of experience in the domain of IT Solutions for Customer Engagement.
He is currently helping companies implement a new generation of Composite Enterprise Solutions designed to create multi-channel, ultra-tailored customer experiences by taking advantage of big data, social interaction and micro-services.
His area of interest is the design and deployment of Customer Engagement Solutions in the context of Digital Transformation. In particular, he focuses on the (r)evolution of the Sales, Marketing and Services processes leveraging state of the art cloud, IoT, social and big data solutions.
Alessandro joined Techedge in 2005 after earning a Master's Degree in Electronic Engineering from Politecnico di Torino, Italy. He started his career as an SAP consultant focusing on ERP and CRM products and was one of the pioneers of Hybris Cloud for Customer, Hybris Marketing and the SAP HANA Cloud Platform.
Aitor is a Partner and the Customer Engagement Practice Director at Techedge Spain.
He has over 20 years of experience in the SAP domain, with a particular focus on Customer Engagement Solutions.
Aitor's work is focused on helping organizations in different industries throughout their business transformation projects in the area of customers engagement. In particular, he has been helping customers take advantage of SAP solutions such as Cloud for Customer, Hybris Marketing, Hybris eCommerce as well as on Premise CRM solutions such as CRM on HANA.
Aitor has spent the last 10 years supporting global companies in their business transformation projects, leading complex global implementations, roll-outs, migration projects as well as governace services.
After completing his studies in Computer Science at Deusto University, Spain, Aitor started his career at Accenture working on SAP Implementations across Europe.
Richard is an experienced project manager and innovation leader in the field of Customer Engagement Platforms and Processes. His work is focused on helping customers maximize sales performance, leveraging artificial intelligence and IoT services to bring B2B eCommerce and CRM into a new stage of productivity and intelligence.
Prior to joining Techedge, Richard worked as a Lead Architect in several large companies throughout Austria and Germany. He is an expert in the topics of eCommerce, CRM and C/4HANA.