Digitization is rapidly changing the business world.
The world’s fastest growing retailers are no longer brick and mortar, nor do they vend their own goods. Sharing economies, developed on mobile applications, are growing and quickly taking their fair share of the market. And thanks to the internet and the interconnectedness of individuals, today’s consumer products and services go mass-market at a rate exponentially faster than in previous decades.
What does all that speed mean for those in the consumer goods industry? You’ve got to run your business at the pace of the consumer demand, always keeping one eye on the future.
Some believe this task is easier said than done. Others are leveraging a vision, together with technology, to create a new standard in the corporation to customer relationship.
These market leaders know that consumers, continuously connected to their business, will create opportunities for improved customer relations, drive innovation and provide their business a competitive edge - and we are supporting them at each stage of their digital evolution.
Customers expect a unique experience from the brands they love and while Digital Signage enhances Customer Engagement, it also helps retailers to manage their relevant instore contents more simply and increase opportunities for cross-selling.
In this blog, we explain why Digital Signage is a valuable and convenient tool when it comes to ensuring a consistent brand experience. [Learn More]
Marketing Automation is becoming more and more a strategic asset for organizations, who have realized that the ability to elaborate customer insights is the difference between an advocate and a former customer.
But the Transformation requires a well balanced, approach. [Read More]
There is no question that technology has reshaped the Consumer and Retail industry. Mobile technology and social media allow customers to shop where, when and however they want.The higher availability of consumer data on the other side, allows to create the perfect journey, offering customers what they want, when they need it. [Read More]
Despite the fact that it does not have a physical front, your digital store is a store nonetheless.
When assessing what works and what does not, it is key to imagine how the most common issues in a digital store would compare in a physical store. [Read More]
SAP Solution Manager Service Desk & ChaRM has enabled fluid, end to end management of changes, issues and enhancements on 10 of our customer's SAP landscapes.
Leveraging Hybris eCommerce, our client is now managing a high volume of data and orders with integrated business processes, and improved customer experience - Capturing more leads than ever.
Discover how we helped our client improve customer trade promotion management and increased their capacity and the ability to monitor and control promotion in real time.
Roberto is a Partner at Techedge and he is responsible for the development of the Industrial & Services sector.
He has a deep knowledge of the CPG industry and has helped international customers in the luxury, fashion and retail business accelerate their digital transformation.
Prior to joining Techedge in 2011, Roberto held different leadership positions in the consulting industry including Managing Director of Realtech in the UK, where he spent 12 years working with Multinational Groups in the consumer products, fashion, retail and food & beverage industry.
Roberto Earned A Master's Degree in Political Science and International Relations from Università di Genova, Italy.