Improving the sales funnel with SAP® C/4HANA: a Whirlpool success story

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PUBLISHED: 17 September 2018

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FASTER CLOSING OF DEALS WITH SAP C/4HANA SALES CLOUD

Whirlpool needed to improve their common Sales Force Automation Tool across the EMEA regions, to maximize the internal efficiency and ensure cross-organizational alignment of the different functions (Finance, Supply Chain, Markets, etc.) providing them with a single source of information to perform their analysis.

By implementing SAP® C/4HANA Sales Cloud integrated with their SAP ERP system, Whirlpool EMEA provided their sales force a modern tool allowing a faster closing of deals, easier collaboration and enhanced reporting.

 

OUR CLIENT: WHIRLPOOL

Whirlpool Corporation (NYSE: WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017.

The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.

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