In order to be more agile and proactive to customer requests and a fast evolving market, Elica launched a digital transformation program to redesign and optimize the core processes for marketing & sales, with the aim of making them more flexible and better organized.
Elica decided to adopt the complete SAP® C/4HANA Suite, implementing SAP Sales Cloud, SAP Commerce and SAP Marketing Cloud to better support its Trade Marketing, Sales Force Automation, Product Catalog Management and Digital Marketing processes - ensuring full stability, scalability and high performances.
- Simplified sales and marketing processes thanks to the adoption of the full SAP C/4HANA Suite for Customer Experience
- SAP Cloud for Customer allows Elica to help its customers' base develop their business, increasing the satisfaction and loyalty of the final customer
- A multichannel approach with a Product Catalog Management and a Digital Marketing Platform, to get the most of a B2B2C approach: reach the customer at the right time, with the right content
Elica Corporation has operated on the kitchen hoods market since the 1970s. Today the company has plants worldwide in Italy, Poland, Mexico, India and China. 3,800 employees produce 20,9 million pieces ranging from hoods to motors every year. Elica Corporation has two core businesses areas: cooking and motors. In the first area, Elica is the world's leading manufacturer of cooker hoods for household use. In the second area, Fime brand holds the number 1 position in Europe for the design, production and sale of electric motors for household appliances and boilers.