Reaching a completely new purchasing experience for the distribution sales channel
C.O.B.O. wanted to take advantage of the ongoing digital revolution by offering its connected customers interactive and omni-channel shopping experiences.The company was searching for a tool capable of combining competence, innovation and attention to the Customer, with the aim of transforming the traditional spare parts sales channel into a personalized "Point of Experience", tailored to the needs of each individual Customer.
- Renewed Customer experience: it was possible to develop a simple and intuitive online shopping experience for B2B Customers and their Sales Agents;
- Increased quality and operational efficiency: the company has significantly improved Marketing department’s daily work, reducing time and costs while providing high-quality printed and digital catalogs;
- customized reporting on the Customer portfolio: it was possible to manage both internal and external Sales Agents with their commissions, and to integrate a dedicated report on the total quantity sold per Customer to better manage their result bonuses.
ABOUT THE CLIENT
C.O.B.O. is a worldwide leader in design, development and production of electrical/electronic components, seats, steering wheels and completely assembled column kit for Off-highway vehicles.