We are hooked on digital - and we can't get enough. And since our customers are also hooked on digital, we decided to develop a podcast series on how to leverage technology for a seamless end-to-end, fully digitized Customer Engagement Strategy.
How many times have you heard that Digital is changing everything? Digital is disrupting the way we do Business…..a lot right? But how many times have you heard that Digital is fundamental to the long term survival of our planet? A lot less perhaps?
The Digital Signage industry is growing, valued at 16.88BN USD in 2015 and expected to reach 27.34BN USD by 2022. The use of Digital Signage is a much discussed subject amongst many of our Retail Fashion Clients, but it’s still not taking off in the way that one would expect for something that promises so much for so many.
I want to expand upon my previous post regarding omnichannel fashion and retail by explaining how the customer journey and data in general, help to improve customer engagement thereby leading to improved customer relations, retention, unique user experiences and of course - the final goal: increases in sales.
Having worked in the CRM industry for many years I can state this as a fact. The early adopters of CRM for B2C segments started with the evolution of the Loyalty card and were traditionally focused on Travel & Transportation and Grocery sectors, where frequency of purchase enabled insights that drove interesting business models for business owners and customers alike.
Everyone is familiar with the famed company culture of Silicon Valley’s star companies. Apple’s headquarter’s features seven cafes and a gym. The Amazon campus’s outdoor dog park on the 17th floor. Google even offers free rides to work and massage credits. While it’s no surprise that these companies have excelled in the realm of corporate culture, they also have been extremely successful in attracting top talents. These company’s don’t only understand the value of a strong Employee Value Proposition (EVP) - they have mastered the art of it. Now, you can too.
Techedge is a platinum sponsor at the SAP Executive Summit in Cernobbio, March 16-17th, 2017. The event focuses on the role of digital manufacturing in the advancement of Italian business and features keynote speakers from industry leaders, including SAP CEO Bill McDermott.
The first industrial revolution fundamentally changed the way goods were produced through the introduction of the steam engine. Then, the efficiency of assembly lines ushered in the second industrial revolution, enabling mass production of goods. The third industrial revolution leveraged upon information technology and the internet to enable automation. We’ve been on the cusp of the next generation of sweeping change for some time, and it’s finally here.