We are hooked on digital - and we can't get enough. And since our customers are also hooked on digital, we decided to develop a podcast series on how to leverage technology for a seamless end-to-end, fully digitized Customer Engagement Strategy.
How many times have you heard that Digital is changing everything? Digital is disrupting the way we do Business…..a lot right? But how many times have you heard that Digital is fundamental to the long term survival of our planet? A lot less perhaps?
The Digital Signage industry is growing, valued at 16.88BN USD in 2015 and expected to reach 27.34BN USD by 2022. The use of Digital Signage is a much discussed subject amongst many of our Retail Fashion Clients, but it’s still not taking off in the way that one would expect for something that promises so much for so many.
I want to expand upon my previous post regarding omnichannel fashion and retail by explaining how the customer journey and data in general, help to improve customer engagement thereby leading to improved customer relations, retention, unique user experiences and of course - the final goal: increases in sales.
Having worked in the CRM industry for many years I can state this as a fact. The early adopters of CRM for B2C segments started with the evolution of the Loyalty card and were traditionally focused on Travel & Transportation and Grocery sectors, where frequency of purchase enabled insights that drove interesting business models for business owners and customers alike.
About one week ago, I visited the SAP Field Kick Off Meeting (SAP FKOM) with hundreds of other SAP partners in Barcelona, where SAP Leonardo was presented for the first time. My first impression... This is the second SAP product given an Italian name, the first being SAP Fiori - a small victory for my Italian pride.
But, going into details, what is SAP Leonardo? Or perhaps more accurately - what will it become?To answer these questions, you must first understand the impact that IoT is having on enterprise applications.
In May 2016 the European Parliament approved the so called “General Data Protection Regulation” (GDPR) that will lead to a reality in which citizens have the same data protection rights across the EU, putting an end to the puzzle of data laws currently followed.
The GDPR will help people regain control over their individual data, but it will cause some compliance complications for companies who rely on customer data inputs to successfully run their sales and marketing activities.
At the SAP Quality awards in Madrid Spain, Techedge has been recognized with gold in the Fast Delivery Project Category. The winning project, a contact center solution for Grupo Logista, is based on SAP CRM 7.0 and was launched in just six months.